Coty’s Davidoff Cool Water is continuing its mission to help clean up the world’s oceans, with its Love The Ocean campaign. The campaign’s new film features its ambassador Scott Eastwood, asking beach-goers to help get involved in clean-up efforts. View the film below, or at the link above.

Davidoff Cool Water is a long-time supporter of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.

The film was shot near Eastwood’s home in San Diego, and features a beach clean-up organized in partnership with the National Geographic Society and the Surfrider Foundation.

80 percent of the pollution in the oceans comes from land – and by 2050, current estimates indicate that the ocean will contain more plastic than fish when measured by weight.

Shah Selbe, National Geographic Explorer, said, “Even a single person can make a massive amount of difference when it comes to ocean conservation.”

In support of the initiative, Davidoff Cool Water will be promoting beach clean-ups throughout summer 2016 in key countries, encouraging individuals to help contribute to change.